Pharmaceutical advertising gallery from all over…

From Wikipedia, the free encyclopedia

Maslow’s Hierarchy of Needs is a theory in psychology that Abraham Maslow proposed in his 1943 paper A Theory of Human Motivation, which he subsequently extended to include his observations of humans’ innate curiosity. The concept for Maslow’s hierarchy of needs work was based on Kurt Goldstein’s organismic theory of personality (”The Organism”(1938)).

Maslow’s theory contended that as humans meet ‘basic needs’, they seek to satisfy successively ‘higher needs’ that occupy a set hierarchy. Maslow studied exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that “the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy.”^[1] Maslow also studied one percent of the healthiest college student population. While Maslow’s theory was regarded as an improvement over previous theories of personality and motivation, it had its detractors. For example, in their extensive review of research that is dependent on Maslow’s theory, Wahba and Bridwell (1976) found little evidence for the ranking of needs that Maslow described, or even for the existence of a definite hierarchy at all. Chilean economist and philosopher Manfred Max Neef has also argued that fundamental human needs are non-hierarchical, and are ontologically universal and invariant in nature - part of the condition of being human. Poverty he argues is the result of any one of these needs being frustrated, denied or unfulfilled. Read the rest of this entry »

Master brands and brand architecture are two of the many inward-focused notions that have come to define the world of branding. While these concepts heralded an important milestone, continued adherence to their principles may lead to branding‚Äö?Ñ????ë?¬•s downfall. Inflexible models and exclusive language inherent to these concepts are alienating branding‚Äö?Ñ????ë?¬•s most critical potential proponents, giving the impression that as branding practitioners, we have built artificial processes to justify higher fees for what otherwise would be considered ‚Äö?Ñ????ë??expensive marketing.‚Äö?Ñ????ë?? In this article, we will make the case that traditional brand jargon, brand architecture and its numerous flavors - such as Branded Houses, Houses of Brands, Endorsed Brands and Sub-brands under a Master Brand, and any other ‚Äö?Ñ????ë??branding‚Äö?Ñ????ë?? term that puts unnecessary conceptual distance between a business and its brand(s)‚Äö?Ñ????ë??Üis ultimately detrimental to the discipline of branding. We will then provide an alternate view of brand system management that we feel is more relevant to the needs of businesses and the many stakeholders they serve.

Download paper

Pitching the next great idea to prospective business partners, investors, service providers and fellow entrepreneurs just got easier with Vator.tv‚Äö?Ñ????ë??Üa new venture that combines online video and networking.

Read the rest of this entry »