Archive for February, 2008
So what exactly is irresponsible drug promotion?
From Marketing Overdose
Well, Consumers International recently commissioned a background report on issues of unethical drug promotion taking place in developing countries. The report was compiled by leading experts in the field of unethical drug promotion - Dr. Peter Mansfield of Healthy Skepticism, Dr. Maneerat Layton and Ms. Joana Ramos. As part of their research, the authors uncovered a number of examples of unethical drug promotion in Asia and Latin America.
Here a good example from the study: a GSK ad run in a health practitioners journal, India, 2005.
