Archive for May, 2008
Merck is getting it…
‘Shame on Merck’: Drug Giant Blasted for Steep AIDS Drug Prices in Mexico. AIDS Healthcare Foundation is running an ad campaign lambasting Merck on their lack of support and commitment to help fight AIDS in Mexico.
Hello Health!
A new web-based healthcare service where patients will be assigned a doctor with whom they’ll be able to communicate via IM, video-conference among other platforms.
Via Springwise
Rexona for the people!
Advertising Agency: Lowe Limited Vietnam
Joint Executive Creative Directors: Brandie Tan, Tin Sanchez
Art Director: Erik Nguyen
Copywriter: Bich Ngoc Nguyen
Illustrator: Take Studio
Click here to view the full Raxona ad collection on Adpharm.
Split the headache
Do Consumers Understand Drug Ads?
Here’s an interesting article from Kate Pickert of Time magazine on Direct-to-Consumer pharmaceutical advertising. Click here to read it.
Dr. Scholl’s ads throughout the years
Twins?
Mebucain - When Swallowing Hurts
When swallowing hurts.
Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D?¬¢‚Äö?ᬮ‚Äö?묢Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye
Mebucain is a medicine produced by Novartis against sore throat and infections of the mouth and the pharynx. It’s available in two different flavours, Mint (formerly known as forte) and Orange.
Mint contains oxybuprocaine, cetylpyridinum, tyrothricin, while the orange-flavoured tablets contain benzoxonium chloride and lidocaine
Via Ads of the World















