Archive for September, 2008
Abilify TV commercial
New series of Canadian Medical Journal ads on AdPharm
Click on thumbnails to see the ad on AdPharm
Alzheimer’s disease New Zealand
Alzheimer’s Disease New Zealand has aired this new ad campaign for awareness. This is a very unusual style and tone for the healthcare industry. Makes you think.
Advertiser: Alzheimer’s disease New Zealand
Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Art Director / Copywriter: Lisa Fedyszyn, Jonathan McMahon
Agency Producer: Jen Storey
Producer: Susannah DiLallo
Director: Dave Klaiber
Production Company: Plaza Films
Account Director: Gemma Findlay
Morethanmedication.ca Pfizer TV commercial
Advertiser: Pfizer
Agency: Zig Toronto
Creative Director: Martin Beauvais
Art Director: Niall Kelly
Copywriter: Goeff Morgan
Agency Producer: Dave Medlock
Executive Producer: James Davis
Producer: Kelly King
DoP: John Houtman
Director: John Mastromonaco
Production Company: Untitled Films, Toronto
Country: Canada
SpecTab TV commercial
Propaganda-like commercial for Spectab, an alcohol effect reducer.
Credits:
Brand: SpecTab
Title: Onovalov’s Statue
Client: Jelfa
Spectab - a pill reducing effects of alcohol (Anti-Hangover remedy).
URL: SpecTab.pl
Advertising Agency: Change Integrated, Warsaw, Poland
Agency website: http://www.goforchange.pl
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafal Gorski
Art Director: Adam Szczepocki
Copywriter: Franek Toeplitz
Sculpturer: Wojciech Zasadni
Others: Joanna Zielinska, Piotr Sroka, Konrad Grzegorzewicz, Radoslaw Duda, Adam Smereczynski, Marcin Trybulski, Maciek Topolski
Released: June 2008
Value of Direct-to-consumer Drug Advertising Oversold
As seen on YouTube.
Great AIDS awareness campaign from the Netherlands
Great body
Body Parts
Doctor
SOA Aids Nederland
Product: Safe Sex Campaign 2008
Agency: VANABBETOTVESSEM Amsterdam
DoP: Lex Brand
Editor: Annelien van Wijnbergen
Creatives: Berend Boorsma, Ronald van Vessem, Michiel van Abbe
Agency Producer: Artcore Productions B.V.
Producer: Stefany Rietkerk & Jan Koopmans
Director: Berend Boorsma
Production Company: Artcore Productions B.V.
Country: Netherlands
Aricept TV commercial
Click here to view all Aricept ads on AdPharm.net
Donepezil (also used incorrectly as Donezepil), marketed under the trade name Aricept (Eisai), is a centrally acting reversible acetylcholinesterase inhibitor. Its main therapeutic use is in the treatment of Alzheimer’s disease where it is used to increase cortical acetylcholine. It has an oral bioavailability of 100% and easily crosses the blood-brain barrier. Because it has a half life of about 70 hours, it can be taken once a day. Initial dose is 5 mg per day, which can be increased to 10 mg per day after an adjustment period of at least 4 weeks.
[url=http://en.wikipedia.org/wiki/Aricept]On Wikipedia[/url]
Detrol LA Doctor’s office TV commercial
Click here to view all Detrol LA ads on AdPharm.net
Tolterodine acts on M2 and M3 subtypes of muscarinic receptors whereas most antimuscarinic treatments for overactive bladder only act on M3 receptors making them more selective. It is marketed and distributed by Pfizer inc.
Tolterodine, although it acts on two types of receptors, has fewer side effects than other antimuscarinics eg. oxybutynin (which is selective for M3 only) as tolterodine targets the bladder more than other areas of the body. This means that less drug needs to be given daily (due to efficient targeting of the bladder) and so there are fewer side effects.
Cool use of a classic anatomical illustration
Interesting use of an old anatomical illustration.
Climbing party by Michael Temim. $18.99 over at Uneetee.
Original Post at StreetAnatomy
