Pharmaceutical advertising gallery from all over…

On November 26, as part of the launch celebrations of its 30th anniversary, Leucan unveiled its new signature “count on me.” (compte sur moi). Developed by the agency Atypic, this signature reflects the mission to accompany and support Leucan towards children with cancer and their families. The campaign will decline in print advertisements, radio and display throughout the winter and spring 2009. Atypic has also directed the advertising campaign surrounding the announcement of a Simple Plan benefit concert, which will take place next March 14 at Ski Bromont (www.defiski.com). The launch of 30th anniversary celebrations and announcement of the benefit concert were the subject of a press conference, also orchestrated by Atypic, in the presence of the spokesperson, actress Michele Barbara Pelletier.

New “30 year” signature

Poster

Simple plan concert poster

Via Grenier aux nouvelles

Toast created the new campaign Famille sans fumée d’Acti-Menu under the theme «Pas de boucane dans ma cabane». Famille sans fumée is an annual program that supports families participating in their aim to maintain or convert their living environment to a smokeless one. The platform is available in both French and English (Take your butt outside from Smoke-Free Family) on several promotional items, including posters, bags, brochure, website, radio and television commercial. The goal of the campaign is to raise awareness of the program and especially to attract the attention of Quebecers on the importance of smoking cessation.

TV commercial

Poster

Agency: Toast

http://pasdeboucanedansmacabane.ca
http://www.takeyourbuttoutside.ca

Via Grenier aux Nouvelles

The 2008 RX Club awards are in.

You can see the winners for the HCP/RX portion by clicking here. And the OTC portion here.

Condomi
Agency: DRAFTFCB KOBZA
Creative Director: Patrik Partl/Andreas Gesierich
Copywriter: Florian Schwab
Art Director: Andreas Gesierich/Daniel Senitschnig (Jr. AD)
Account Supervisor: Carola Krempler-Hurnaus (Account Director)
Photographer: Werner Linsberger

Eli Lilly launches campaign for Cialis created by Gray Canada.

The platform includes a 30 seconds TV commercial, print ads, outdoor posters and posters in doctors’ offices in Montreal, Toronto, Edmonton, Calgary and Vancouver.

Demandez à votre médecin (Ask your doctor)

TV commercial

Print #1

Print #2
Agency: Grey Canada (Toronto)
Creative Director: Rick Kemp
Copy: Chris Tropak
Art Direction: Rick Mayzis

Via InfoPresse

Credits:
Title: Head and Shoulders
Client: ALS Society of Canada
Creative Agency: Lowe Roche, Toronto
VP/Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeil
Agency Producer: Brie Gowans
Business Director: Amanda Gaspard

Production Company: Untitled Films, Toronto
Director: John Mastromonaco
Executive Producer: James Davis
Producer: Tom Evelyn
Director of Photography: John Houtman

Post Production: Rooster, Toronto
Editor: Richard Unruh
Executive Producer: Melissa Kahn
On-line Editor: Ernie Mordak, Rooster
Colorist: Gary Chuntz, Notch, Toronto
Sound Design: Chris Tait, Pirate, Toronto

Via Coloribus

Rock Band

Harley

Get rid of the snore.

Grey Hong Kong was tasked with promoting Breathe Right nasal strips and show the benefit of how they can reduce or even eliminate snoring. Sometimes, it can sound like a noisy rock band, a steam train, or even a group of motorbikes!

Product: Breathe Right
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Sonic Choy
Art Director: Gloria Fung
Copywriter: Halo Cheng
Country: Hong Kong

Via Coloribus

Advertiser: DKT Internacional
Brand: Prudence Condoms
Agency: Z+ Comunicação - São Paulo
Executive Creative Director: Alan Strozenberg
Creative Director: Claudio Quartilho
Art Director: Paulo Pejon
Copywriter: CinemaLink Filmes
Agency Producer: Sandra Freitas
Executive Producer: Fernando Capuano / José Menezes / Tomas Gurgel
Director: Marcelo Barbosa
Production Company: CinemaLink Filmes
Country: Brazil