Pharmaceutical advertising gallery from all over…

On November 26, as part of the launch celebrations of its 30th anniversary, Leucan unveiled its new signature “count on me.” (compte sur moi). Developed by the agency Atypic, this signature reflects the mission to accompany and support Leucan towards children with cancer and their families. The campaign will decline in print advertisements, radio and display throughout the winter and spring 2009. Atypic has also directed the advertising campaign surrounding the announcement of a Simple Plan benefit concert, which will take place next March 14 at Ski Bromont (www.defiski.com). The launch of 30th anniversary celebrations and announcement of the benefit concert were the subject of a press conference, also orchestrated by Atypic, in the presence of the spokesperson, actress Michele Barbara Pelletier.

New “30 year” signature

Poster

Simple plan concert poster

Via Grenier aux nouvelles

The 2008 RX Club awards are in.

You can see the winners for the HCP/RX portion by clicking here. And the OTC portion here.

Eli Lilly launches campaign for Cialis created by Gray Canada.

The platform includes a 30 seconds TV commercial, print ads, outdoor posters and posters in doctors’ offices in Montreal, Toronto, Edmonton, Calgary and Vancouver.

Demandez à votre médecin (Ask your doctor)

TV commercial

Print #1

Print #2
Agency: Grey Canada (Toronto)
Creative Director: Rick Kemp
Copy: Chris Tropak
Art Direction: Rick Mayzis

Via InfoPresse

This is a billboard campaign for Garcia’s Irish Pub. It uses billboards as a “message board” to tell a story.

For more details about the campaign, see the original post on The Daily Ad Biz