Archive for the ‘Uncategorized’ Category
Cool use of a classic anatomical illustration
Interesting use of an old anatomical illustration.
Climbing party by Michael Temim. $18.99 over at Uneetee.
Original Post at StreetAnatomy
New ad strategy for Lipitor
The Wall Street Journal reports that Pfizer will air new Lipitor TV ads that feature a non-celebrity:
“The new television ad, set to debut Tuesday, features a testimonial from heart-attack survivor John Erlendson, a 58-year-old California talent agent. He didn’t take a cholesterol-fighting drug before his heart attack last year despite a history of high cholesterol, and his ad urges people in similar situations to be more proactive.” (See “Pfizer Drops Celebrity Pitch in New Lipitor Spots“).
According to the WSJ article, Erlendson will be paid “a union scale rate,” as opposed to $1.35 million that Pfizer paid Dr. Robert Jarvik for Lipitor ads that he famously appeared in (see “Jarvik: A Modern DTC Tragedy“).
What exactly is the Screen Actors Guild (SAG) “union scale rate” for TV commercials?
You can’t get that information the SAG Web site — you have to be a member and although I am producing my own video commercials, I am not a card-carrying SAG member.
Using Google, however, I easily found a document from an agent’s Web site that outlined the rates for 2006 (see here). For “on-camera principals,” the rate is $567.10 (not including an $83.93 pension contribution).
Doing the math, I find that Pfizer will save $1,349,432.90 using Erlendson vs. Jarvik! The actual savings might be less if you factor in the recent increase in SAG union rates won as a result of the recent strike.
Whatever! Pfizer is saving a bundle!
I have a question for Mr. Erlendson: Are you independently wealthy? Are you getting “residuals” in the form of free promotion for yourself and your talent agency?
After all, if Mr. Erlendson can land this gig with Pfizer, he must be a damn good talent agent!
Nevralgex Muscle Relaxant
280 steps? Cool. I was an athlete when young.
Nevralgex. 0% Pain. 100% Relief.
Drop it. I’ll get it down here.
Nevralgex. 0% Pain. 100% Relief.
Advertising Agency: Ara??jo, Florian??polis, Brazil
Creative Directors: Alexandre Guedes, Edu Borges
Art Director: Thiago Zandonai
Copywriters: Alexandre Guedes, Leo Fontes
Illustrator: Mika
Photographer: Photos.com
Published: May 2008
Via Ads of the World
Gothic Art using Radiology
Gothic glasswork created by Belgian artist Wim Delvoye using X-rays.
See his other works on his site: http://www.wimdelvoye.be/
Via medgadget
Relistor launch Ad
This month’s New England journal of Medicine had the launch ad of a new product, Relistor…
Thyroid cancer awareness
Interesting campaign about thyroid cancer. It plays on the great awareness already established with breast cancer. Great visuals. See below for other executions of the same campaign.
From the Light of Life Foundation
http://checkyourneck.com
Pfizer Canada corporate TV commercial
Feel-good TV commercial for Pfizer Canada from Zig.
Click on image to view the commercial
Que peut-on faire pour rester en sant?©?
On peut courir. On peut cuisiner. On peut respirer. On peut jouer. On peut rire. On peut changer de vitesse. On peut briser la glace. On peut r?™ver. On peut lutter. On peut esp?©rer. On peut tenir bon. On peut l?¢cher prise.
plusquedesmedicaments.ca
Pfizer. Ensemble vers un monde en meilleure sant?©.
Client: Pfizer Canada
Agency: Zig
Creative Direction: Martin Beauvais
Art Direction: Niall Kelly
Copywriting: Geoff Morgan
Design: Joon Park
Via AdPharm
Photoshop painting technique
Here’s a nice post from Revealed in how to get a graphite look while illustrating using photoshop.
Universcale from Nikon
