AdPharm Blog

Much was said about the Lipitor Dr. jarvik ads and it’s successor campaign. If you want to see the new Lipitor consumer campaign currently running is the US, you’ve got it right here…

Lipitor TV commercial - click on image to view the ad

Lipitor Print ad

To see the Dr. Jarvik-era ads and post-Jarvik ads on AdPharm, click here.

This consumer advertising provides information on DETROL LA, a prescription medication for the symptoms of overactive bladder. It also encourages patients to have the Detrol Discussion with their doctor during their next appointment. Click the title to view the commercial.

Several weeks ago, Pfizer returned its Chantix ads to television, although the drugmaker chose not to run typical ads touting the name of the controversial anti-smoking pill, which has been linked to suicidal thoughts and other side effects. Instead, Pfizer is trying unbranded advertising, which means the product name isn’t used and, therefore, costly ad time needed to list side effects can be avoided. Here is the MyTimeToQuit site.

The idea, writes The Wall Street Journal, appears to be undergoing a revival for drugs with chequered pasts, especially as drugmakers come under attack from some lawmakers over direct-to-consumer advertising. Sanofi-Aventis, for instance, just launched a 15-second ad that uses a rooster to promote a web site called silenceyourrooster.com, which promotes Ambien, a sleeping pill linked to such side effects as sleepdriving.

Unbranded ads have been used before to promote disease awareness and build markets for drugs for those diseases, the paper notes. Although Bob Ehrlich of DTC Perspectives, which monitors DTC advertising, writes in his blog that the Ambien and Chantix ads may be clever, but are risky because they don’t emphasize medicine. “The use of the darkly comedic rooster may arouse the wrath of Congressional watchers who recoil from uses of non-serious spokespeople or in this case spokesfoul.”

Pfizer says it isn’t pushing Chantix in its ads, or trying to circumvent FDA rules. “The goal of the My Time to Quit campaign is to encourage people to quit smoking,” Pfizer spokeswoman Sally Beatty tells the paper.

“With unbranded ads, you don’t have the ‘fair balance’ requirement,” Rich Gagnon of the ad agency DraftFCB, tells the Journal. “Imagine paying millions to run that ad campaign, and having to use up 30 seconds to list all the problems.”

Ruth Day of Duke University, a frequent critic of direct to consumer ads, gave the commercial and website high marks for useful information. An expert in how medical ads work on consumers, Dr. Day said mytimetoquit.com is relatively easy and gets to lists of side effects quickly.

Pfizer had originally been skeptical of unbranded “help-seeking” and “disease-awareness ads.” In late 2005, an executive said that such ads “do not drive patients to the doctor” as well as ads that offer a solution, the Journal smartly recalls.

Original post from Pharmalot:

10. Viagra, Whaazzzz up!
9. Viagra, The quicker pecker picker upper.
8. Viagra, like a rock!
7. Viagra, When it absolutely, positively has to be there overnight.
6. Viagra, Be all that you can be.
5. Viagra, Reach out and touch someone.
4. Viagra, Strong enough for a man, but made for a woman.
3. Viagra, Home of the whopper!
2. Viagra, We bring good things to Life!
1. This is your penis. This is your penis on drugs.

From PharmaGossip

The pharmaceutical company Bristol-Myers Squibb and Universal Music have joined forces to launch the campaign Luvu2.ca designed to encourage young people to take tests for detecting HIV.

Designed and produced by Bleublancrouge and its pharmaceutical division BBRx, the operation unveiled on August 18 counts on the popularity of the group U2 and singer Mary J. Blige to attract the attention of youth.

One Life (Life) target sexually active young people of 18-30 years, and invites them to use contraception and passing detection tests for HIV. The initiative is based on a video aired free of the song “One” by U2 and recorded by Mary J. Blige.

Hoping to generate excitement on the Internet through forums and blogs, the two firms will give $ 1 to groups of HIV-AIDS whenever the video is downloaded.

Client: Bristol-Myers Squibb
Agency: Bleublancrouge
Account Servicing: Michel V?©zina, Rita de Marco, Nancy Bouzi
Creative: ?âric Capel
Photo: Val?©rie Simmons
Director: Thomas Castaing
Agency Producers: Normand Vaillancourt, Lisa Arduini, Dominique Dufour
Production House: De Shed - Renaud C?¥t?©
Special Effects and 3D: De Shed - Sylvain Lebeau

Original post on InfoPresse.com

280 steps? Cool. I was an athlete when young.

Nevralgex. 0% Pain. 100% Relief.

Drop it. I’ll get it down here.
Nevralgex. 0% Pain. 100% Relief.

Advertising Agency: Ara??jo, Florian??polis, Brazil
Creative Directors: Alexandre Guedes, Edu Borges
Art Director: Thiago Zandonai
Copywriters: Alexandre Guedes, Leo Fontes
Illustrator: Mika
Photographer: Photos.com
Published: May 2008

Via Ads of the World

Interesting campaign about thyroid cancer. It plays on the great awareness already established with breast cancer. Great visuals. See below for other executions of the same campaign.

From the Light of Life Foundation
http://checkyourneck.com