Archive for the ‘HIV’ tag
Great AIDS awareness campaign from the Netherlands
Great body
Body Parts
Doctor
SOA Aids Nederland
Product: Safe Sex Campaign 2008
Agency: VANABBETOTVESSEM Amsterdam
DoP: Lex Brand
Editor: Annelien van Wijnbergen
Creatives: Berend Boorsma, Ronald van Vessem, Michiel van Abbe
Agency Producer: Artcore Productions B.V.
Producer: Stefany Rietkerk & Jan Koopmans
Director: Berend Boorsma
Production Company: Artcore Productions B.V.
Country: Netherlands
Are Ads for HIV Drugs Too Scary?
Patient advocates are complaining that GlaxoSmithKline is using scary advertising to market medicines for HIV, the deadly virus that causes AIDS.
One Glaxo ad shows shark-infested waters with the message: Don’t take a chance‚ stick with the HIV medicine that’s working for you. Some of Glaxo’s biggest HIV drugs have been losing ground to newer treatments, and AIDS groups say the ads appear aimed at dissuading patients from abandoning Glaxo drugs for others, according to this morning’s WSJ.
To read this story, go to: http://blogs.wsj.com/health/2008/08/25/are-ads-for-hiv-drugs-too-scary/
BleuBlancRouge loves U2
The pharmaceutical company Bristol-Myers Squibb and Universal Music have joined forces to launch the campaign Luvu2.ca designed to encourage young people to take tests for detecting HIV.
Designed and produced by Bleublancrouge and its pharmaceutical division BBRx, the operation unveiled on August 18 counts on the popularity of the group U2 and singer Mary J. Blige to attract the attention of youth.
One Life (Life) target sexually active young people of 18-30 years, and invites them to use contraception and passing detection tests for HIV. The initiative is based on a video aired free of the song “One” by U2 and recorded by Mary J. Blige.
Hoping to generate excitement on the Internet through forums and blogs, the two firms will give $ 1 to groups of HIV-AIDS whenever the video is downloaded.
Client: Bristol-Myers Squibb
Agency: Bleublancrouge
Account Servicing: Michel V?©zina, Rita de Marco, Nancy Bouzi
Creative: ?âric Capel
Photo: Val?©rie Simmons
Director: Thomas Castaing
Agency Producers: Normand Vaillancourt, Lisa Arduini, Dominique Dufour
Production House: De Shed - Renaud C?¥t?©
Special Effects and 3D: De Shed - Sylvain Lebeau
Original post on InfoPresse.com
