Archive for the ‘Public service’ tag
UK Department of Health TV commercial
Click here to view commercial.
Eat well, Move More and Live Longer.
The British government is launching a £275m marketing campaign to tackle the obesity crisis with a TV ad that aims to kick start a “lifestyle revolution” and be on the scale of Make Poverty History and Comic Relief.
The TV ad, which breaks tomorrow, was timed to coincide with health-related new year pledges made in the wake of festive over-indulgence.
Via Coloribus
Leucan celebrates 30 years
On November 26, as part of the launch celebrations of its 30th anniversary, Leucan unveiled its new signature “count on me.” (compte sur moi). Developed by the agency Atypic, this signature reflects the mission to accompany and support Leucan towards children with cancer and their families. The campaign will decline in print advertisements, radio and display throughout the winter and spring 2009. Atypic has also directed the advertising campaign surrounding the announcement of a Simple Plan benefit concert, which will take place next March 14 at Ski Bromont (www.defiski.com). The launch of 30th anniversary celebrations and announcement of the benefit concert were the subject of a press conference, also orchestrated by Atypic, in the presence of the spokesperson, actress Michele Barbara Pelletier.
New “30 year” signature
Poster
Simple plan concert poster
Pas de boucane dans ma cabane
Toast created the new campaign Famille sans fumée d’Acti-Menu under the theme «Pas de boucane dans ma cabane». Famille sans fumée is an annual program that supports families participating in their aim to maintain or convert their living environment to a smokeless one. The platform is available in both French and English (Take your butt outside from Smoke-Free Family) on several promotional items, including posters, bags, brochure, website, radio and television commercial. The goal of the campaign is to raise awareness of the program and especially to attract the attention of Quebecers on the importance of smoking cessation.
TV commercial
Poster
Agency: Toast
http://pasdeboucanedansmacabane.ca
http://www.takeyourbuttoutside.ca
ALS Canada
Credits:
Title: Head and Shoulders
Client: ALS Society of Canada
Creative Agency: Lowe Roche, Toronto
VP/Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeil
Agency Producer: Brie Gowans
Business Director: Amanda Gaspard
Production Company: Untitled Films, Toronto
Director: John Mastromonaco
Executive Producer: James Davis
Producer: Tom Evelyn
Director of Photography: John Houtman
Post Production: Rooster, Toronto
Editor: Richard Unruh
Executive Producer: Melissa Kahn
On-line Editor: Ernie Mordak, Rooster
Colorist: Gary Chuntz, Notch, Toronto
Sound Design: Chris Tait, Pirate, Toronto
Alzheimer’s disease New Zealand
Alzheimer’s Disease New Zealand has aired this new ad campaign for awareness. This is a very unusual style and tone for the healthcare industry. Makes you think.
Advertiser: Alzheimer’s disease New Zealand
Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Art Director / Copywriter: Lisa Fedyszyn, Jonathan McMahon
Agency Producer: Jen Storey
Producer: Susannah DiLallo
Director: Dave Klaiber
Production Company: Plaza Films
Account Director: Gemma Findlay
Great AIDS awareness campaign from the Netherlands
Great body
Body Parts
Doctor
SOA Aids Nederland
Product: Safe Sex Campaign 2008
Agency: VANABBETOTVESSEM Amsterdam
DoP: Lex Brand
Editor: Annelien van Wijnbergen
Creatives: Berend Boorsma, Ronald van Vessem, Michiel van Abbe
Agency Producer: Artcore Productions B.V.
Producer: Stefany Rietkerk & Jan Koopmans
Director: Berend Boorsma
Production Company: Artcore Productions B.V.
Country: Netherlands
