Archive for the ‘Tactics’ tag
Are Ads for HIV Drugs Too Scary?
Patient advocates are complaining that GlaxoSmithKline is using scary advertising to market medicines for HIV, the deadly virus that causes AIDS.
One Glaxo ad shows shark-infested waters with the message: Don’t take a chance‚ stick with the HIV medicine that’s working for you. Some of Glaxo’s biggest HIV drugs have been losing ground to newer treatments, and AIDS groups say the ads appear aimed at dissuading patients from abandoning Glaxo drugs for others, according to this morning’s WSJ.
To read this story, go to: http://blogs.wsj.com/health/2008/08/25/are-ads-for-hiv-drugs-too-scary/
