Archive for the ‘U2’ tag
BleuBlancRouge loves U2
The pharmaceutical company Bristol-Myers Squibb and Universal Music have joined forces to launch the campaign Luvu2.ca designed to encourage young people to take tests for detecting HIV.
Designed and produced by Bleublancrouge and its pharmaceutical division BBRx, the operation unveiled on August 18 counts on the popularity of the group U2 and singer Mary J. Blige to attract the attention of youth.
One Life (Life) target sexually active young people of 18-30 years, and invites them to use contraception and passing detection tests for HIV. The initiative is based on a video aired free of the song “One” by U2 and recorded by Mary J. Blige.
Hoping to generate excitement on the Internet through forums and blogs, the two firms will give $ 1 to groups of HIV-AIDS whenever the video is downloaded.
Client: Bristol-Myers Squibb
Agency: Bleublancrouge
Account Servicing: Michel V?©zina, Rita de Marco, Nancy Bouzi
Creative: ?âric Capel
Photo: Val?©rie Simmons
Director: Thomas Castaing
Agency Producers: Normand Vaillancourt, Lisa Arduini, Dominique Dufour
Production House: De Shed - Renaud C?¥t?©
Special Effects and 3D: De Shed - Sylvain Lebeau
Original post on InfoPresse.com
